ELEMENTS OF DESIGN

The elements of design are the fundamental aspects of any visual design which include shape, color, space, form, line, value, and texture.

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SHAPE

Shapes are defined by boundaries such as with lines or colour and can also be created with negative space. Shapes are used to add interest and substance to a piece of graphic work. 

 

They can be used to decorate, they can be symbolic and can be used to create patterns and textures.

It’s important to keep in mind that shapes are signal visual elements. In design when we begin to place shapes together we create a relationship between them.


However simple or complex, it’s this relationship between shapes that can trigger feelings, convey messages, engage an audience, and add emphasis to a portion of a layout and create movement.

COLOR

Color is used by designers to portray mood, light, depth, and point of view. Designers use the color wheel and the tenets of color theory—a set of guidelines for mixing, combining, and manipulating colors—to create color schemes. Line: Line refers to the way that two points in space are connected.

SPACE

Space refers to the area that a shape or form occupies. It also refers to the background against which we see the shape or form. Space can be defined as positive and negative. The positive space of a design is the filled space in the design—often it is the shapes that make up the design.

FORMS

Forms are three dimensional, and there are two types: geometric (man-made) and natural (organic). A digital or physical form can be measured by height, width, and depth. A form can be created by combining shapes, and it can be enhanced by color or texture.

LINE

A line can be vertical, diagonal, horizontal, and even curved. It can be any width, size, shape, position, direction, interval, or density. Points create lines and lines create shapes. A line can have other elements like color, texture, and movement applied to it.

VALUE

Value refers to the lightness or darkness of a color. The values of a color are often visualized in a gradient, which displays a series of variations on one hue, arranged from the lightest to the darkest.

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