“Effective leadership and communication strategies in a digital society”

“Effective leadership and communication strategies in a digital society”

How has the rise of digital societies impacted communication and leadership? Have digital tools empowered individuals to better influence change, or have they perhaps had an opposite effect?

This talk will seek to answer both questions by exploring how leadership and communication have evolved throughout history, and what actually constitute effective communication and effective leadership. In particular, we will explore whether transformational leadership is still possible in a digital age of fake news, reduced public trust and societal challenges. Finally, we will discuss the challenges and opportunities offered by social media tools such as Facebook for communication and leadership purposes.

Biography

Florian Bay is currently Director of the Academy of Rhetoric, a training company that aims to equip professionals with more effective communication skills to become leaders in their field. In his current Toastmaster role of Program Quality, he is responsible for setting excellent educational standards to 170 groups and 5,000 members. He is a student of leadership in all its forms, with a specific interest in transformational leadership at the strategic level, or “paradigm shifts”. His career took him from nuclear power station control rooms, to strategic analysis for the UK’s largest energy company to executive leadership in Toastmasters International. 

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